Overview

Highly dedicated, results-driven, and innovative leader, offering years of experience in business-to-business and business-to-customer experience optimization, developing eCommerce platforms, and leading merchandising operations across various work settings.

Recognized for developing innovative and user-friendly systems and platforms that aim to assist customers in finding relevant products, provide feasible and engaging information, and deliver a seamless and quality experience. Equipped with excellent leadership skills in conceptualizing sales and merchandising strategies as well as launching new products and services to achieve outstanding profit results and maximize the company network. Recognized for increasing team engagement by fostering a diverse and collaborative work culture. Armed with strong interpersonal aptitude in coordinating with numerous personnel of all levels. Fluent in English with working knowledge of Spanish, Danish, French, and German.

Experience

ABB ELIP (Formerly known as Thomas & Betts) | Memphis, TN (remote)
Vice President of Resale Merchandising, Apr 2023–Present

  • Assume responsibility for new products, system, or service launch and life cycle, from phase in to phase out, organizing and directing the product road map and identifying and implementing recovery plans as needed

  • Maintain profitability and seamless lifecycle of products, systems, service lines, or group by determining pricing guidelines and market position

  • Continuously monitor and uphold inventory levels and sales volumes to ensure customer orders fulfillment

  • Evaluate the company’s product, system, service performance, and trends in regard to volume and profitability

  • Direct market analysis and assessment and provide substantial contribution to the marketing plan development

  • Provide technical and commercial support to the sales force during important negotiations

  • Recommend and examine product feasibility projects and roadmaps for new products, systems, services, or variants

  • Establish comprehensive marketing plan that includes marketing communication and training activities as well as sales initiatives in coordination with internal marketing and sales teams

KEY CONTRIBUTION:

  • Administered a $200M portfolio as well as the conceptualization of a resale merchandising strategy that will double the division’s business by 2028

PEAPOD DIGITAL LABS | Chicago, IL
Senior Site Merchandising Manager, Sep 2020–Mar 2023

  • Guided a team of five senior site merchandising specialists and the manager of merchandising technology

  • Designed new site features and functionalities in partnership with User Interface/User Experience (UI/UX) and Platform teams

  • Composed comprehensive and cross-brand period reporting outlining new opportunities on how each brand can learn from each other and improve its market share

  • Spearheaded the career development pillar of the Women in Technology+ Inclusion Network as well as served as a member of the Diversity, Equity, Inclusion, and Belonging (DEI&B) Council

KEY CONTRIBUTIONS:

  • Earned among the highest people leadership feedback scores along with the highest year-end reviews in the company

  • Conducted weekly cross-brand and ad hoc reporting and analytics for the ADUSA brands generating over $45B in annual omnichannel sales utilizing SQL, Power BI, and Google Analytics

  • Implemented a browse aisle category review process that optimized the department landing pages, taxonomy, descriptions, search, and content experience for stopandshop.com, giantfood.com, and giantfoodstores.com consequently boosting the engagement, carting, and basket building with lower bounce rates

GRAINGER | ChicaGO & lAKE FOREST, il
Senior Project Manager, Jan 2019–Sep 2020

  • Instructed team members regarding merchandising strategies and site merchandising best practices

  • Rendered professional consultation for projects to deliver customer-facing updates to the company’s website, Grainger.mx and Grainger.ca in addition to the impact analysis rolling back content and software releases

  • Applied full range project management tools such as traditional project plans in SmartSheet with Gantt charts in addition to more scrum/agile project leadership through Kanban; categorized potential projects using ICE ranking 

KEY CONTRIBUTIONS:

  • Held accountability in testing software and developing new user concepts in addition to leading the successful launch of customer-facing merchandising based on Gamut software to Grainger.com

  • Took charge of implementing the first six categories of content from a new CRM onto Grainger.com according to the software ideated at Gamut which is now being directly used in publishing

  • Created and rolled out an onboarding course for the Merchandising and Supplier Management Organization

  • Successfully designed a rubric that effectively assesses merchandising talent

Senior Manager – Channel Merchandising, May 2018–Jan 2019

  • Mentored merchandising managers and senior merchants on strategy and taught standards and best practices for customer-facing merchandising

  • Directed a team comprised of two contract merchandisers and two merchandisers on retention bonus in addition to 20 merchandising managers; led weekly staff meetings

KEY CONTRIBUTION:

  • Strategized and orchestrated the implementation phase of the category review process, which included taxonomy, product information, search, and operations for business partners throughout the merchandising and supplier management organizations and sales teams

Merchandising Lead – Gamut (a start-up within Grainger), Aug 2017–Apr 2018

  • Supervised a team of three online merchandisers, in addition to performing merchandising responsibilities

KEY CONTRIBUTIONS:

  • Teamed up with project management, information change management, and downstream business partners in producing a product category review implementation strategy for simplified handoffs and limited rework

  • Developed new site features and functionalities within a home-built, proprietary publishing, product information management (PIM), search, content management, and cross-merchandising/substation workstation with over 50 patentable software concepts

Online Merchandising – Gamut (a start-up within Grainger), May 2016–Aug 2017

  • Identified gaps in the current assortment found through industry trends, company’s sales history, and competitive analyses, and capitalized on opportunity for portfolio growth in developing and implementing appropriate strategy

  • Organized the company’s product offering, a portfolio of $162M in annual Grainger sales for PHFTF and $17.6M in annual Grainger sales for lab supplies to aid customers in finding products promptly as well as keep their operations seamless

  • Informed product managers and UX about merchandiser site functionality priorities to program new software features and functionalities

KEY CONTRIBUTIONS:

  • Formulated a competitive advantage for the company by studying the competitor’s product offering, merchandising, and product information

  • Effectively constructed a merchandising vision for PHTF by producing copy, computer-generated imagery (CGI), and photography along with downstream business partners

Content Analyst, Apr 2015–May 2016

  • Headed cross-functional teams with e-commerce, product management, and product information as the merchandising lead for the Electrical and Lighting Merchandising Pilot project

  • Performed taxonomy and classification and created attribution plans to catalog the company’s product offerings in PIM hierarchy, assessing the downstream impact to customers, suppliers, and internal business partners in the US along with international business partners in Canada and Mexico with language dependencies

FLEXAN CORPORATION | Chicago, IL
Director, Jan 2010–Feb 2015

  • Functioned within the board of directors for the company, FMI Inc., and Flexan China

  • Employed strategic decisions that met short and long-term goals as well as drove growth and development for the company

  • Keenly analyzed and appraised budget requests

  • Delivered professional oversight to the day-to-day operations of the company

MCMASTER-CARR SUPPLY COMPANY | Elmhurst, IL
Web Content Developer – Merchandising Department, Aug 2009–Sep 2014

  • Developed customer-facing merchandising strategy for a catalog of over a half million SKUs, operating numerous processes to help customers access highly relevant products quickly and easily

  • Composed unique, simple-to-understand, and user-friendly content; trained and performed troubleshooting for team of over 20

  • Executed regression testing to ensure site stability and functionality after updates/changes

  • Identified how to structure data from PIM to achieve a seamless flow for the customer selection process by determining various factors such as highly technical products and important attributes to make and confirm a section

KEY CONTRIBUTIONS:

  • Boosted sales through transforming the online experience from static HTML pages to a fully-responsive merchandised experience, guided by on-site search optimization, product information curation, and anticipating the needs of the end customer

Education

Master of Science in Information Systems, Focus on Analytics and Business Intelligence | GPA: 4.0
Northwestern University | Chicago, IL

Master of Science in Anthropology | GPA: 3.95
University of Wisconsin | Madison, WI
Ph.D. Coursework and Research for Anthropology and Ph.D. Minor Coursework for Cartography/Geographic Information Systems

  • State of Wisconsin Fellowship

  • National Science Foundation Graduate Research Fellowship Program

Bachelor of Arts in Anthropology | GPA: 3.83
Northwestern University | Evanston, IL

  • Graduated magna cum laude

  • Phi Beta Kappa

  • Graduated with highest departmental honors